Contrary to what we have always been told, ideas don't change the world; it is products and services that change the world.
Maybe you have even acquired the discipline of writing down your ideas in that dog eared ideas book like I have; sorry that I have to bust your bubble - What is important is not how many breakthrough ideas we get, not even how many we write down. What is important is how many of those ideas move us to positive and consistent action which create products and services.
Everyone can hit bull's eye in their minds but only the guy who shoots a gun gets the bounty. It is a pretty frustrating existence to live for just ideas. The most important index for an ideas enterprise is their conversion rate; how many ideas become products or services? without conversion, ideas are DOA - Dead on Arrival
What is your conversion rate?
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