The Diabolus Code

The instincts that drive life are the same ones that drive enterprise; it is very important to ensure that your enterprise is not run by the diabolus code.

The Diabolus Code is a spiritual gene (some would like to call it a social gene) that drives three basic (base if you like) instincts:

1. wanting your own way


2. wanting everything for yourself


3. wanting to appear important

If you have the diabolus code, you tend to think that your enterprise is the centre of the universe - everything revolves around you and your objectives. You want to be number one or nothing else; you want 100% of market share.

In reality, you don't need to strive to be number one, you are the only one (see Red Ocean Strategy); you dont need market share, you've got your own market all to yourself.

The Diabolus Code casts other enterprises as competitors to be conquered - in reality, they are co-travellers to be helped.