Built To Last.

When I read Jim Collins'and Jerry Porras' book Built to Last, I thought the research was deep and the conclusions if not obvious, credible.

However, I have a much older book which has a major chapter conclusion "built to last" and this book has been around for centuries. What's more, the conclusions are not only credible, they are timeless.

You bet I am talking about the Bible. Jesus said in Mathew 7:24-26 that you can either build your house to last or for a season. His idea of 'built to last' was:

• Be a solution (Matt 5:13-14)
• Follow perfection, You must do better than 'fulfill all righteouness' (Matt 5:20)
• You are what you think - so think right (Matt 5:27-28)
• Don't rebrand problems - deal with them (Matt 5:29-30)
• Make your word your bond (Matt 5:33-36)
• Don't invest in getting even, get ahead instead (Matt 5:38-41)
• Let your bottomline be people (Matt 6:19-22)
• Don't follow the crowd (Matt 7:13-14)

Build your enterprise on these principles and you have an eternal warranty.