Is your Strategy yours?

Conventional strategy: Go to where the market is.

Unconventional strategy: Let the market come to you.

In starting a people focused enterprise like a church, conventional wisdom is to target densely populated communities so you can reach the most people. John Zacharias adopted a completely different strategy, he went into the wilderness and drew the city out to himself.

Strategy is not something you should buy off-the-shelf. It is not a one-size-fits-all sort of thing. Don't get on the internet because every other company on the block now has a website. Don't get the "the competition is doing this or that and so we have to do the same mentality"; there are indeed many ways to skin a cat.

Is your strategy yours?