Just finished reading Mark Hughes' Buzzmarketing and it was worth every cent of the $15 price tag? I enjoyed the book a whole lot, little wonder it got the kind of rave reviews it attracted.
Mark's definition: Buzzmarketing captures the attention of consumers and the media to the point where talking about your brand or company becomes entertaining, fascinating and newsworthy.
The book was well researched and well written; packed full with a lot of nice humorous stories and anecdotes. However, Mark completely missed out on stories about Brand Jesus like the one in Mark 5:8-20.
...and when He had stepped into the boat, the man who had been controlled by unclean spirits kept begging Him that he might be with Him. But Jesus refused to permit him, but said to him, go home to your own (family and relatives and friends) and bring back word to them how much the Lord has done for you, and (how He has) had sympathy for you and mercy on you. And he departed and began to publicly proclaim in decapolis (the region of the ten cities) how much Jesus had done for him, and all the people were astonished and marveled.
Talk about buzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz...
He also didn't get to tagging people who have a natural inclination for spreading buzz. Malcolm Gladwell in The Tipping Point calls them Mavens, but to tag them in a name that syncs more with Buzzmarketing, I'd like to suggest calling them Buzzy Buddies. while busy bodies are people who make other people's business theirs in a negative sense, Buzzy Buddies are the guys who make it their business to create and spread good buzz about your enterprise.
This blog needs a whole lot of Buzzy Buddies - guys like that one in Mark 5:18-20 who can take on ten cities on their own. Any Buzzy Buddies out there?
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